Pininfarina's defining mid-engined V8 Ferrari — the car that took Maranello mainstream.
Launched at the 1975 Paris Salon, the 308 GTB replaced the Dino 308 GT4 with a Pininfarina-styled mid-engined coupe powered by a 3.0-litre V8. Early cars used a glass-fibre body; production switched to steel in 1977. The targa-topped GTS arrived in 1977, the four-valve 308 Quattrovalvole in 1982, and the bored-out 328 GTB/GTS — visually facelifted with body-coloured bumpers — ran from 1985 to 1989.
It is the longest-lived V8 Ferrari shape of its era and underpinned the brand's global awareness through television (Magnum P.I.) and the supercar boom of the 1980s.
The 308/328 family is Ferrari's most important volume V8 of the 1970s and 1980s, and the entry point into serious analogue Ferrari ownership.
| Variant | Years | Production | Notes |
|---|---|---|---|
| 308 GTB Vetroresina | 1975–1977 | 712 | Glass-fibre body; sought-after early cars. |
| 308 GTB / GTS (steel, carb) | 1977–1980 | — | Steel bodies; carburettor engines. |
| 308 GTBi / GTSi | 1980–1982 | — | Bosch K-Jetronic injection; softer power. |
| 308 Quattrovalvole | 1982–1985 | — | Four-valve heads, restored power. |
| 328 GTB / GTS | 1985–1989 | — | 3.2L V8 (270 hp), restyled bumpers and skirts. |
Start with identity, paperwork and originality. For the Ferrari 308 & 328, the strongest cars have continuous ownership history, matching numbers where applicable, original books and tools, factory build documentation and evidence of work by manufacturer-approved specialists. Original paint, matching numbers, documented Ferrari Classiche eligibility (where applicable) and continuous service history.
The Tipo F106 V8 is durable when maintained; cambelt service every 3–5 years is non-negotiable. Pre-1982 carburettor cars demand careful set-up; QV and 328 cars run fuel injection. A proper pre-purchase inspection includes cold-start behaviour, ECU diagnostics and fault-code history (where applicable), leak-down or compression testing, underbody photography, suspension and chassis inspection, brake condition and a long enough road test to expose heat-related faults. Deferred maintenance on a car of this class is almost always more expensive than buying a better-sorted example.
Use a paint-depth gauge, lift access and a specialist familiar with the model's factory panel gaps and finish standards. Collector value is dramatically affected by structural repairs, refinished panels, poor paintwork and missing factory trim or option content. Documented cosmetic refresh is acceptable; concealed accident or fire damage must be priced severely.
Vetroresina (glass-fibre) early 308s, carburettor 308 GTB and 328 GTS in original colours lead. Quattrovalvole cars are the long-distance choice. Specification, colour, options and limited-build variants move values significantly. Buy the best-documented example in the most desirable specification you can justify, rather than a tired example of a rarer derivative that will need years of corrective work.
Regional ranges authored independently — each reflects its local market, not an FX conversion
Budget annually even if the car is used sparingly. Fluids age, tyres and date-coded rubber components must be replaced regardless of mileage, and stored cars need exercise. A documented maintenance rhythm protects both reliability and resale value.
Use Ferrari-experienced specialists for cambelt, fuel injection and electrical work; non-specialist shops routinely miss correct procedure. Before purchase, confirm parts availability for model-specific bodywork, electronics, gearbox and engine components. A discounted car waiting on unobtainable parts or a factory service slot is rarely a saving in collector ownership.
Each region quoted in its local currency — independent market readings, not FX conversions
After a steep run-up in 2014–18 the 308/328 market consolidated. Vetroresina cars and concours 328 GTS examples now lead; tired carburettor cars and rough QVs have softened materially as restoration costs catch up with values.
| Date | Auction | Car | Mileage | Result |
|---|---|---|---|---|
| 2025-03-08 | Gooding & Co. Amelia Island | 1989 328 GTS | 12,400 mi | $112,000 Sold |
| 2024-12-01 | Bring a Trailer Online | 1977 308 GTB | 38,000 mi | $98,500 Sold |
| 2025-05-12 | Collecting Cars Online (UK) | 1984 308 GTS QV | 62,000 mi | £68,000 Sold |
A mature blue-collar Ferrari market. Vetroresina and best-of-breed 328 GTS cars should hold; mid-grade examples will track inflation rather than appreciate.
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